Pleasley Vale-based consultancy business The Good Food Group has launched a ‘first of its kind’ subscription service to help brands land their products on to retailers’ shelves across the country.
The Buyer’s Discovery Club has been designed to connect brands with buyers, providing generously filled boxes to major retailers every month. For each box, the team of experts at The Buyer’s Discovery Club review 100 products, championing the best five new brands, matching them with the ideal buyer for their category, and helping them gain exposure while giving buyers the advantage to find the next big in-store listing.
Ross Carlin, managing director at The Good Food Group and founder of the Buyer’s Discovery Club, said: “It works on a subscription basis so that brands have the opportunity to put their products into the right buyers’ hands every month.
“Our team of well-connected experts work closely with buyers to understand exactly the type of products that consumers are calling for – ensuring we pair the very best category buyers and brands together, allowing new and disruptive brands to be seen and heard.”
The club recently evolved the service by hosting its first virtual event, Discovery Club Live, which gave suppliers the chance to meet, explore and build relationships, and gain exposure with buyers during 15-minute pitch sessions.
Ross added: “Hosting our first live event was a fantastic opportunity for everyone involved and we’re thrilled with the response we received. The format of the conference was a cross between Dragon’s Den and Speed Dating, with buyers seated at individual virtual tables and pitching directly to suppliers.
“The event opened up great networking opportunities for those who attended, and it created the perfect scenario for companies to pitch their products to decision–makers from some of the largest retail chains.”
Ross, who has more than 12 years within the industry, previously held global commercial positions in major brands such as My Protein and Protein World. He has led national and internal product launches, as well as establishing brands and launching into physical stores worldwide.
The company’s success comes from Ross’ early conception of brands, helping them launch into retailers and build a new commercial direction through retail, such as the fast-growing brand Skinny Food Co as well as the established and recognised MuscleFood.
The Buyer’s Discovery Club online platform will be launching later this year. Brands and buyers can register their interest by visiting https://buyersdiscoveryclub.com/
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